Creating a Profitable Podcast

Create a podcast that not only sounds good, but pays, too! Podcasting is not just about choosing your talking points and hitting record. It also means growing an audience, working with the right equipment, building trust with your listeners, and navigating sponsorships.

Whether you are brand new at creating online content or are a blogging veteran, this course will walk you through every aspect of the podcasting process. You’ll learn beginner and advanced techniques related to:

• Specific equipment and software needs, as well as how to use them

• Recording and editing techniques

• Working with audio files and uploading your finished content

• Work-flow and planning your episodes

• Strategies to grow your audience and build rapport with listeners

• Marketing your podcast via email lists and lead magnets, including step-by-step instruction on using Weber, SumoMe and LeadPages

• Using your podcast to grow your overall online platform and drive more traffic to your website and other products

• Monetizing your podcast

• Partnering with the right sponsors

• Recording ads so that they aren’t a nuisance within your episode

• Industry standards for podcast advertising

• Re-purpose your other content for podcasting and re-purposing your podcast for other platforms

• Utilizing your podcast as a component of your overall business

• How to implement profit models used by experienced podcasters

• Using paid masterminds to get more from your podcast