Caleb Silver: How to Maximize Your Content Distribution Strategy and Grow Your Business
Hear from Caleb Silver, of Investopedia, the world's leading source of financial content on the web, and how revamped Investopedia’s distribution, content and marketing strategy to reach over 25 million unique visitors and 78 million pageviews each month. From reaching sophisticated high net worth investors to financial advisors, Investopedia has quickly turned from a financial dictionary site to a leading publisher. Key takeaways from this session are:
- How to use data science to optimize your content strategy
- Maximizing distribution channels and building a cross-channel content marketing platform
- Identifying your key audience and how monetize your content site
Presented by Caleb Silver. Caleb Silver is the Editor-in-Chief of Investopedia and an award-winning media executive with 20 years of experience in broadcast news, digital video programming, documentaries, live events and branded content. In 2014, he formed Frog Pond Productions, a New York based production and consulting company that produces and sells television and digital content for cable and broadcast networks, and consults with major media companies and investment firms.
Prior to that he was the Director of Business News for CNN and worked for the network for ten years in a variety of executive and management roles. He was the Executive Producer for CNNMoney.com, where he helped launch the CNNMoney Video Network. He was also a Sr. Producer on The Situation Room with Wolf Blitzer. Silver began his business journalism career at Bloomberg News in 1997, where he worked as a senior television producer for 8 years. He is a graduate of NYU’s Carter Journalism Institute and Colgate University. He lives in New York City with his wife and two daughters.