How to Massively Expand Your Audience Reach by Using the Multiple Intelligence Theory

Presenter: Talaat and Tai McNeely, His and Her Money

In this session we will discuss how we've been able to explosively grow our audience in less than 18 months by using the principles dictated in Howard Gardner's, Multiple Intelligence Theory. This theory promotes the notion that different people learn through different modalities. Every entrepreneur needs to learn these principles because although they have a target audience, not everyone in their audience learns or processes information the same way. In order to maximize the effectiveness of your message you have to incorporate strategies of learning that touches all people in their individual learning styles. We've successfully used this strategy in the last 18 months to create a YouTube audience of 22k, Periscope audience of 21k, and a podcast consistently ranked in the top 100 in our category, just to name a few.